HXA
People are talking about your business.
We help you listen.
HXA’s Social Spy
Uncover what your customers like, want and need.
HXA’s Social Spy makes sure that your marketing hits the mark.
Stop wasting marketing dollars shooting in the dark.
How do I know what my target customers want or like? How do I know what products or services they need?
What images and messaging are going to make my target audience take action?
How do I use data to improve marketing ROI over time?
Online conversations are some of the most untapped, yet valuable, strategic resources in the world.
Human X Analytics dives deep into these conversations to uncover winning content strategies, product innovations, brand reputation, ESG opportunities, and more.
Campaign Reporting
Campaign Planning
Don’t stress yourself out trying to create content without knowing what’s going to “work.” Our reports will tell you everything you need to know to create a successful campaign, including consumer demand and preferences,
top performing content, competitor and peer brands, and more.
Campaign Measurement
We establish clear KPIs to track performance and enable ongoing improvement. The goal is to be able to see the actual progress over time - in sentiment, engagement and sales - as you implement and adjust your strategy.
Branding, Websites & Social Media
HXA uses Social Intelligence for data-driven decisions about your brand design, including your target market, top performing content and messaging, competitors, and other relevant inputs. We do what it takes to understand your business and the desired ethos for your brand.
Marketing Consulting
No two businesses are alike, and we want yours to stand out. HXA provides white-glove consulting to customize a strategy that will drive your business growth.
We will perform strategic analyses to understand your industry and business goals, and establish a measurable growth strategy.
From there we provide content creation, campaign launching and ongoing measurement. We will do what it takes to ensure your brand is landing with your target customers - and attracting more fans to your brand.
Videos
Infrastructure: Houston - Dallas Bullet Train
Competitor Insights: Streaming Services
Consumer Trends: Barbie Breakups
Sherry
Sherry has 24+ years of experience in technology implementation and cultural research. She has led social intelligence programs for Fortune 100 brands, and her work with the U.S. Dept. of Defense as an intelligence specialist provides a dynamic approach to social intelligence, focusing on deep, actionable insights and strategic decision-making.
Alhasan
8 years' performing intelligence services in Iraq, including infrastructure, risk, community issues of concern, etc., with a focus on operations.
James
Licensed Professional Engineer in the US and Chartered Engineer in the UK specializing in consulting, focused on infrastructure and energy efficiency.
Connect to people-centered data
Brand Insights
Marketing planning & measurement
Talent attraction and retention
Investor sentiment
Regulatory & Legal
Risk Management
Brand health
Strategic Research
Product/service innovation
Competitive landscape
Strategic initiatives
Market Research
Political trends
R&D
HXA
HXA is happy to discuss how we could impact your operations through Social Intelligence.
social
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